Amplify get a new website
Posted in Projects by Oscar on September 27th 2008 | Comment?
The first thing people seem to ask about is the logo - so lets cover that off. They commissioned Wilfrid Wood to create a three dimensional logo and add personality into the lettering. As amplify is an experiential agency, the idea of a real logo makes complete sense - almost obvious now that's it been made. They're apparently making a large version of it... that we want to see!
Pepper Digital's brief was to create a website that allowed visitors to browse the content generated by the whole agency and find out what they're all about - this could range from insights into culture that's relevant to brands today or thinking about brand. With such a focused purpose, we created a site that got the visitor straight into the content.
The 3D logo concept gave us great scope to develop a design that makes the content appear to float on top of the logo and create depth. We kept the layout linear and within a tight grid to contrast with the roundness and tactile nature of the logo. The point is we love it!
Check it out here: http://www.weareamplify.com