The Greeting Card Association

http://www.greetingcardassociation.org.uk

The Greeting Card Association (GCA) is the trade association for greeting card publishers in the UK, whose members range from small start-ups to large companies such as Hallmark and Carlton Cards.

The GCA wanted to develop their online offering to members…

Our solution

1. Complete website redesign and content restructure - emphasis on standards compliance, usability, search engine optimisation and accessibility. Existing GCA printed material and resources moved online.
2. New GCA Members sections and comprehensive online directory Back-office membership management
3. Automated billing system with renewal generation, pdf invoices, reminders and invoice history

Results

1. Positive feedback from GCA members - including benefits of directory to their businesses/sales
2. Increase in new membership (c.5 to c.12-15 per month) and membership enquiries; reduced drop-off
3. Reduction in administration time, membership management/billing, printing costs
4. 2000% increase in web traffic over first few weeks; 3000 visits each week; average 12 page views per visit