26.03.2010
Landmine Ketchup
An interesting and thought-provoking new design appeared today on the excellent Dieline website, depicting the designs from an Australian company called Publicis Mojo to support the Campaign Against Landmines.
“Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.”
Choose your theme
Stay informed.
Fresh peptalk delivered direct to your news reader - subscribe to our RSS feed.