12.12.2011

Twit-twoo

Posted by Leanne Watson in Interestingness

Twitter is following in Google+ and Facebook’s footsteps after announcing the launch of their new Twitter brand pages.

It’s no surprise that Coca-Cola, Pixar and Disney, to name a few, have already snapped up the opportunity to bag themselves a new brand page; Twitter have incorporated a range of new features allowing brands to further customise the look and feel of their own pages.

Deviating from Twitter’s standard page format, brands will be able to focus and tailor certain elements of their pages including: the ability to show embedded multimedia, attach photos to tweets, use the “Featured Tweet” setting where brands can increase the longevity of a tweet through the existing hashtag feature, and the “Discover Feature” highlights content based on a Twitterers interests and location.

Perhaps one of the most helpful Twitter developments is the separation of @replied, from @mentions. This decreases the amount of visual noise, putting across a clearer marketing message, a very valuable proposition indeed.

Although not widely available until 2012, the branded pages have been tipped to be a more “compelling destination” for brands.

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